Transforming brands into
unforgettable experiences
0
x
awards won & 7x nominated
0
+
years of combined experience
0
+
companies supported
Transforming brands into
unforgettable experiences
4x
award-nominated
20+
years of combined experience
20+
companies supported
At OPA, we offer a wide spectrum of services, which you can find on our Services Page. These services encompass everything from customizable packages to individual solutions and add-ons. The beauty of our approach is that we tailor each plan to the specific needs and objectives of our client - we’re here to craft a strategy that’s as unique as your business.
At On Point Agency, we thrive on pushing boundaries and challenging the status quo. Our approach is rooted in unusual thinking, data analytics, and a commitment to disrupting norms. With a team that embraces uniqueness and represents a diverse range of backgrounds, we proudly champion the misfits and weirdos while staying attuned to mainstream and pop culture. This blend of creativity and cultural awareness enables us to craft marketing campaigns and strategies that are truly memorable and stand out from the crowd.
Green flags that get our drive going include clients who appreciate creativity, value creative freedom, recognize our expertise in marketing, and already have or are dedicated to having an established collaboration and execution pipeline internally. We thrive when our clients embrace collaboration, respect our strengths, and provide the freedom to execute innovative marketing.
Red flags for us? Well, if a client's been through more marketers than socks, thinks that being detail-oriented and thorough is a waste of time, creativity sends them running, and/or treats respect like an optional extra...then that's a lineup of red flags we'd rather avoid. We thrive on collaboration, innovation, and mutual respect!
One of our exciting projects was collaborating with Hotline, a crypto-powered platform connecting creators and fans. We stepped in as their marketing department, crafting a brand voice, visual identity, and a successful go-to-market launch strategy for their product. Results included industry awards, organic PR mentions, and substantial growth on social media platforms and website traffic. See it here.
Creativity is at our core, but we also understand the importance of a well-defined, data-driven strategy. We blend imaginative ideas with data-driven insights, ensuring that our creative endeavours are not just eye-catching but also effective in achieving our clients’ goals.
We encourage every relationship to start with the most romantic of acts: an audit. We don’t assume we know everything about your company or your industry. We will take the time to research your industry, your competitors, and then deep dive into your company. That knowledge will be the foundation for anything we build out for new clients: whether that’s a beautiful booth design that will be a beacon at an event, or a strategic sales plan for the next year.
Pre-contract:
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Initial email: We’ve connected and sent our first hellos. You’ll receive our latest portfolio to peruse as you wait for our first intake call.
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Intake call: We have a call where we dive into your business’s vision and pain points. We’ll discuss what’s happening in your business to determine if our agency is the right fit. If it is, we move on to the next step, the proposal. If not, we will try and provide you with a list of agencies who can better assist you.
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Proposal: We will work with you to develop a tailored plan of action that we believe will best solve your problems.
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Review call: We will walk through the proposal together to make sure that our suggested solutions and services meet your exact needs, or whether something needs to be adjusted.
Contract:
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We sign the contract online because we are a digital-first agency.
Post-Contract:
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Onboarding Document: You’ll receive a comprehensive onboarding document that provides a detailed breakdown of your contract, the next steps in our partnership, and access to folders that grant you full transparency. This way, you can track the progress of our work in real-time.
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Onboarding Call: We believe in building and forging strong relationships from the get-go. During this call, we’ll introduce you to our dedicated team members who will be working alongside you on this journey. Additionally, we’ll use this opportunity to establish what we need from you and to set up the tools we’ll use for communication and coordination between our agency and your team.
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Check-in: At the end of your first week with us, we’ll send you a quick update to keep you in the loop on our progress. If you find this level of detail helpful, we’ll continue providing regular updates at the end of each week.
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SUPPORT
Frequently Asked Questions
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Let’s Talk!
Are you interested in working with us, paying us a compliment on our new site, or in need of marketing but don’t know where to start? Regardless, reach out to us, and let’s chat!